Wholesome Market was born out of our belief that all Australians should have access to healthy products. Too often, price is the biggest barrier impacting the choices we make for what we put in and on our bodies and for the products we use in our everyday lives.

Through Wholesome Market, we are wholly committed to providing our members the best prices on the best products so that they can live their healthiest lives. But we also recognise that not everybody can afford a membership to begin with and some can’t even afford a meal or roof over their head.

Our Wholesome Gives initiative aims to use the power of our business to give back and spread the health to the whole of Australia. We commit to providing free memberships to individuals and families who need it the most and meals for the most vulnerable Australians in need.

We can’t change these narratives alone. Our member community embodies our passion and purpose and allows us to drive our mission forward. We strive to work with suppliers and brands who share our same ethos and are accomplishing some incredible feats in their own right. We also partner with like-minded not-for-profits to make healthy living accessible for all Australians.


For every paying member, we donate a free membership to a low-income individual or family. Volunteer firefighters, seniors and individuals with disabilities are also eligible for our one for one program to receive a free membership.

Think you qualify for a free membership? Click here to apply.

If you are a not-for-profit organisation and would like to partner with us to provide access to free memberships we would love to hear from you. Please get in touch at hello@wholesomemarket.com.au.


When you become a member, we donate the monetary equivalent of five meals to Australians in need. To do this, we partner with some amazing not-for-profit organisations that prioritise healthy eating education into their programs in order to support a holistic approach to hunger relief.


Our incredible suppliers and brands are ethically driven, sustainably focused and exist to make a difference in the lives of their consumers and the world as a whole. Read about our fantastic brands here.


We have just one planet that is ours to protect. Our aim is to put the well-being of our planet at the core of what we do. We are wholeheartedly committed to minimising the impact that our operation has on the environment.

Where possible, all of our packaging is plastic free and made from 100 percent post-consumer recyclable material, from the box to the void fill to the tape that holds it together.

We are also working hard to reduce our carbon footprint and have committed to offsetting all of the emissions that are produced from our parcel delivery. We work with Greenfleet to offset carbon emissions from all our deliveries through the planting of biodiverse native forests here in Australia on our behalf.

Stay tuned for updates and more details on our recycling initiatives and carbon offset program.

Sign In