Wholesome is committed to aligning with the International Code of Marketing of Breast-milk Substitutes (WHO Code), as implemented by our local government (Australia). Per industry regulations, we present the following information as it relates to the sale of breast milk alternatives on our site. As parents and caregivers, we know you are doing the best you can and are making decisions that are right for you and your baby. If you are able, breastfeeding provides the optimal balance of nutrition for your baby. A healthy diet is important during pregnancy and while breastfeeding. If you make the decision not to breastfeed, we recommend you seek advice from your GP or health professional. Should you need an alternative form of nourishment to breastmilk, we recommend considering the social and financial implications. Introducing formula feeding can impact your breastmilk supply and is difficult to re-establish. Should you decide to use a breast milk alternative, please take care to use the formula as directed. We support your choices and your feeding journey - whatever that may be. We understand breastfeeding isn't always possible, and any information supplied on our website is for informational or educational purposes and should not be substituted for medical advice.