Digital Marketing Specialist
Contact: [email protected]
We are looking for a motivated and creative digital marketing specialist to join our team. Work alongside the co-founders to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Unique opportunity to be an integral part of implementing a significant rebranding effort and new website launch.
You will be responsible for bringing our brand to life every day, driving community engagement, and making sure we are producing targeted and relevant content across appropriate platforms.
The role is both strategic and a ‘do-er’ role. As a young business, our team wears many hats on a day-to-day basis. The role is dynamic and creative with an opportunity to increase your role significantly and be part of a rapidly growing business.
Full-time, part-time or contract role available.
Responsibilities:
- Assist with the rollout/launch and communication of full re-brand.
- Develop and implement effective strategies that drive brand engagement, growth and sales.
- Plan, develop, implement and manage the overall digital marketing strategy to initially include EDMs and social media platforms.
- Design, implement and analyse ongoing email campaigns including graphic and written content.
- Generate, edit, publish, share and manage content that builds meaningful connections and brand engagement.
- Assist with blog development and management of content and content creators.
- Grow and expand company social media presence into new social media platforms (e.g. tiktok, youtube), plus increase presence on existing platforms including Facebook, LinkedIn, and Instagram.
- Create Influencer strategies to support marketing campaigns and product launches whilst promoting the brand to relevant diverse and new customer audiences.
- Brainstorm new and creative growth ideas and strategies.
- Ensure brand consistency in marketing and social media messages.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
While your role will primarily be all things digital marketing, as part of a small team there will be other non-marketing daily responsibilities integral to running the business.
Requirements:
- BS/MS/Diploma in marketing, graphic design or a related field
- Highly creative with a can-do attitude
- Commercially minded and understand key retail drivers
- Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Proven working experience in digital marketing
- Graphic design experience
- Strong analytical skills and data-driven thinking
- Excellent writing, editing (photo/video/text), presentation and communication skills
- Knowledge of video and picture editing software such as Adobe
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Experience with Klayvio a plus
- Experience in health and wellness industry or nutrition a plus
Benefits of working with Wholesome
- Be part of a young and dynamic team and start-up culture
- Flexible working arrangements
- Work for a socially conscious, values driven organisation
- Incredible growth opportunity within the organisation
- Investment in your learning and development
- Generous product/grocery allowance
- Potential to participate in employee equity/investment scheme
